Job Details

REGIONAL SALES MANAGER (South Wales, South West & Midlands)

Hours - Monday - Friday 40 hours per week with a 1 hour unpaid break

Salary - £50,000 +

A bit about BAKO Group....!

BAKO is a leading supplier of Bakery Products and Ingredients servicing customers throughout the United Kingdom. BAKO Ltd forms an integral part of the BAKO Group Ltd with revenues of £150m and 300 employees. The Group is the largest bakery goods wholesaler in the UK with National coverage serviced via its depots in Preston, Wimbledon and Durham.

Launched over 50 years ago, BAKO offers the food industry an outstanding combination of competitive prices plus the exceptional customer service only a local company can provide. Today our customers enjoy the combined purchasing power, logistics and resources of one of the largest nationwide distributors to the food industry. From large pallet deliveries to products for the small & home baker, BAKO caters to all size of customer.

Our multi-temperature distribution fleet allows us to deliver a wide variety of ambient, chilled and frozen products from the same vehicles. We serve an ever-expanding customer base within the food industry which ranges from traditional organisations through to new companies catering for the latest convenience markets.

Purpose of Job

To maintain and develop the BAKO External Sales teams, within the South Division (Birmingham, South Wales & South West), with the aim of growing turnover and profit for the business. You will be required to show strong leadership and motivational skills.

Main Duties

• Development and motivation of External Sales teams via regular field visits, meetings and performance appraisals.
• Development of high-level sales and account management skills within the Company.
• Evaluate and gain a concise understanding of the marketplace and customers’ businesses and requirements.
• Demonstrate and maintain the highest possible levels of customer care with a view to offering a 'best in class' service via your Sales teams at all times.
• Development of the Sales Team such that they are able to work to achieve the annual sales and margin targets, while being fully empowered to make their own decisions within the parameters set therein.
• Key Account Development.
• Routinely monitoring Margins delivered in line with guidelines
• Building and implementation of an annual sales budget and rolling sales forecast.
• The sales and profit of the specific designated BAKO sales region.
• Assisting in the creation and the implementation of a strategy for winning business opportunities, based upon existing and future BNW Group strengths.
• Planning and executing actions to develop and nurture relationships with key contacts within both direct and indirect channels, in order to enhance revenue streams.
• Management of specified key and local accounts in the region.
• The Sales Team - driving the team to achieve all targets, and ensuring sufficient, appropriately trained individuals are in place, both in situ and reserve.
• Updating and approving new Customers and their details; annually reviewing the Customer database to ensure it remains qualitative.
• Ensuring records, data and information are constantly updated and used to exploit market potential.
• Development and implementation of agreed KPI’s for the sales team.
• Ensuring that the sales Team record and report on their functions/activities.
• Spending a minimum of 1 day per week in the 'field’ with the Sales Team.
• Establishing, maintaining and improving Procedures and Works Instructions within the Sales Departments to ensure compliance with Customers' requirements.
• Regularly checking that Customers' requirements are being satisfied, while ensuring that all Company contacts with customers, third parties and centres of excellence reflect the highest level of professionalism.
• To act as an ambassador for BAKO Group Ltd, seeking to promote the Company’s services wherever and to whomever possible.
• Overall responsibility for the management and motivation of the external Sales team.
• Liaison with MD to enable joint ownership and responsibility of strategy and customers

Job Requirements

Essentials

• Strong background in people management
• Strong Margin Maintenance knowledge
• People management and leadership experience
• Strong commercial acumen
• Strong analytical skills
• Extensive sales experience
• Unrivalled bakery, food service or good manufacturing operation knowledge.
• Strong negotiation skills with a proven track record
• Excellent IT skills (Microsoft Excel and PowerPoint proficient)
• Excellent team leading abilities and networking skills
• Ability to demonstrate exceptional customer service skills
• Results orientated with a positive outlook.
• Exceptional communication, and deal closing skills
• Valid UK driving Licence

What We Offer

• KPI bonus scheme
• 33 days holiday inclusive of bank holidays (pro rata)
• Company Pension Scheme
• Life Assurance cover
• Company Sick Pay
• Employee Discount Scheme
• Cycle to work Scheme
• Employee Assistance Programme

How to Apply

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