Job Details

AREA SALES MANAGER (North Wales)

Hours - Monday to Friday 40 hours per week inclusive of a 1 hour unpaid break

Salary - £34,000 per annum

A bit about BAKO Group....!

BAKO is a leading supplier of Bakery Products and Ingredients servicing customers throughout the United Kingdom. BAKO Ltd forms an integral part of the BAKO Group Ltd with revenues of £150m and 300 employees. The Group is the largest bakery goods wholesaler in the UK with National coverage serviced via its depots in Preston, Wimbledon and Durham.

Launched over 50 years ago, BAKO offers the food industry an outstanding combination of competitive prices plus the exceptional customer service only a local company can provide. Today our customers enjoy the combined purchasing power, logistics and resources of one of the largest nationwide distributors to the food industry. From large pallet deliveries to products for the small & home baker, BAKO caters to all size of customer.

Our multi-temperature distribution fleet allows us to deliver a wide variety of ambient, chilled and frozen products from the same vehicles. We serve an ever-expanding customer base within the food industry which ranges from traditional organisations through to new companies catering for the latest convenience markets.

Purpose of Job

To manage, develop and increase sales and profit contribution in existing and new customers within your geographical area (North Wales). Ensuring all sales and margin targets and budgets are met in line with guidance from the RSM / MD. You may also be required to undertake other duties which are deemed to be within the business needs.

Main Duties

• To contact and liaise with suppliers to ensure product knowledge is maintained and reviewed. Internal departments to ensure the free flow of customer, market and product information.
• Establish and maintain accurate customer records, product profiles, promotional calendars, customer database and pricing files.
• Devise and constantly review clear journey plans and customer categorisation.
• Plan and execute sales opportunities within new market sectors and strategise sales penetration opportunities.
• Actively engage in the annual planning and budgeting process ensuring accurate and achievable customer plans are devised and executed. 
• To act as an ambassador for BAKO Group, seeking to promote the Company’s services wherever and to whomever possible. 

Job Requirements

Essentials

• Valid UK driving Licence
• Strong commercial acumen
• Strong analytical skills
• Extensive sales experience
• Strong negotiation skills with a proven track record.
• Excellent IT skills (Microsoft Excel and PowerPoint proficient)
• Excellent team working abilities and networking skills
• Ability to demonstrate exceptional customer service skills
• Results orientated with a positive outlook

What We Offer

• KPI bonus scheme
• 28 days holiday inclusive of bank holidays (pro rata)
• Company Pension Scheme
• Life Assurance cover
• Company Sick Pay
• Employee Discount Scheme
• Cycle to work Scheme
• Employee Assistance Programme

How to Apply

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